The story
Ruhi was born from a desire to redefine modest Muslimah fashion. We break free from expectations, setting our own trends and styles. We’re passionate about innovation and creating beautiful, unique pieces that empower you to express your faith with confidence.
Ruhi is your one-stop shop for online modest fashion that’s both stylish and meaningful. We’re excited to keep exploring new ideas and designs, helping to shape the future of Muslimah clothing.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.
